Adams & Knight Marketing Blog

POSTED BY: Reem Nouh, SVP Healthcare Marketing  

Healthcare Marketing: 4 Ways to Deliver H.O.P.E. in 2021

[image]

As the COVID vaccines usher in more promise for a return to normal, H.O.P.E. is the theme for healthcare marketing.

Here’s why it offers both risks and opportunities in 2021

» more
POSTED BY: Don Carter, Creative Director and Eric Panke, Creative Director, Digital  

Be an Original in a Stock World

[image]

ith so many original photography budgets being slashed and just as many brands and agencies searching the same stock photo libraries, how can you still use visuals to capture attention, support your message, and provoke a reaction…and action? Our latest blog shares five important ways you can stand out in today’s world of stock sameness.

» more
POSTED BY: Edgardo Rossetti, Social Media Manager  

Social Media: Expert tips for using Facebook Live

[image]

People have watched more than 156 billion minutes of streaming content over the the last month. If you’re leveraging livestreaming to share your content, use these tips from one of our social media experts . . . and increase the quality of, and results from, your live broadcasts.

» more
POSTED BY: Edgardo Rossetti, Social Media Manager  

Social Media: 5 ways to use LinkedIn to build brand trust

[image]

Building and nurturing trust with your key targets can be a challenge. But fostering engagement with your brand, particularly on LinkedIn, can be a good place to start building that all-important emotion. Read more from one of our social media marketing experts.

» more
 

Stop blasting out the same messages on each social media channel

[image]

Do you know what motivates your target audiences to engage on social media? Are you producing content that appeals to them? Check out this blog which highlights what type of content you should post and how to shape your key messages on each social media channel.

» more
POSTED BY: Pat Dugan, Executive Creative Director  

You’re doing online displays all wrong

[image]

Like em or hate em digital displays are still a growing ad medium. To finetune your strategy for leveraging them in your next campaign, use the tips our creative director, Pat Dugan shares in this new blog.

» more
 

Dear Twitter: Here’s how to grow your base

[image]

Frustrated with using Twitter? Chances are, you’re going to love the changes our content marketing and public relations pros suggest for making it more marketer friendly in our latest Insights blog. 

» more
 

Why video completion rate is key on Facebook

[image]

What’s the secret to video success on Facebook? In this Insights Blog, we share five tips that can make videos more effective for marketers.   

» more
POSTED BY: Pat Dugan, Executive Creative Director  

3 advertising trends to watch for (and learn from) during Super Bowl 50

[image]

Consumers have more choice then ever when it comes to what to watch on TV—and how to watch it. However, the Super Bowl remains the perennial exception to the rule. Still a true cultural event, every year it draws in hard-to-reach consumers spanning generations and demographics that might otherwise zip through commercials. 

» more
 

3 content marketing trends you can’t ignore

[image]

Keeping up with the constant changes in how content is created and consumed can seem overwhelming. That’s why you’ll want to find out what three current trends you need to pay attention to . . . if you’re focused on creating effective content for your organization. 

» more