Adams & Knight Marketing Blog

Remember when social media was the next innovation of integrated marketing communication? So many new opportunities, so much promise. Then, out of left field, comes a new way to capitalize: influencers.

“Influencers.” It’s not a new term. They’ve been around since the early to mid-2010s,…

If you’ve listened to a podcast in the last year, you’re not alone. Right now, there are at least 464.7 million podcast listeners worldwide with 28% of the U.S. population listening to podcasts weekly. Brands are taking notice of this widespread popularity. From Trader Joe’s to American…

As the COVID vaccines usher in more promise for a return to normal, H.O.P.E. is the theme for healthcare marketing.

Here’s why it offers both risks and opportunities in 2021

ith so many original photography budgets being slashed and just as many brands and agencies searching the same stock photo libraries, how can you still use visuals to capture attention, support your message, and provoke a reaction…and action? Our latest blog shares five important ways you can stand out in today’s world of stock sameness.

People have watched more than 156 billion minutes of streaming content over the the last month. If you’re leveraging livestreaming to share your content, use these tips from one of our social media experts . . . and increase the quality of, and results from, your live broadcasts.

Building and nurturing trust with your key targets can be a challenge. But fostering engagement with your brand, particularly on LinkedIn, can be a good place to start building that all-important emotion. Read more from one of our social media marketing experts.

Do you know what motivates your target audiences to engage on social media? Are you producing content that appeals to them? Check out this blog which highlights what type of content you should post and how to shape your key messages on each social media channel.

Like ’em or hate ’em digital displays are still a growing ad medium. To finetune your strategy for leveraging them in your next campaign, use the tips our creative director, Pat Dugan shares in this new blog.

Frustrated with using Twitter? Chances are, you’re going to love the changes our content marketing and public relations pros suggest for making it more marketer friendly in our latest Insights blog. 

What’s the secret to video success on Facebook? In this Insights Blog, we share five tips that can make videos more effective for marketers.