Adams & Knight Marketing Blog

POSTED BY: Pat Dugan, Creative Director  

You’re doing online displays all wrong

[image]

Like em or hate em digital displays are still a growing ad medium. To finetune your strategy for leveraging them in your next campaign, use the tips our creative director, Pat Dugan shares in this new blog.

» more
 

Why video completion rate is key on Facebook

[image]

What’s the secret to video success on Facebook? In this Insights Blog, we share five tips that can make videos more effective for marketers.   

» more
POSTED BY: Pat Dugan, Creative Director  

3 advertising trends to watch for (and learn from) during Super Bowl 50

[image]

Consumers have more choice then ever when it comes to what to watch on TV—and how to watch it. However, the Super Bowl remains the perennial exception to the rule. Still a true cultural event, every year it draws in hard-to-reach consumers spanning generations and demographics that might otherwise zip through commercials. 

» more
POSTED BY: Denis Gendreau, Connection Planning and Analytics Director and Charles Schoenfeld, Sr. Web Developer  

Does online display advertising still make sense?

[image]

Wondering if online digital display ads are still worth it? Here are a few compelling reasons to keep them in an integrated marketing mix. 

» more
POSTED BY: Marc McFarland, SVP Financial Services Marketing  

How to market financial services to millennials

[image]

Wondering how your team can leverage all the research available on millennials? In our latest Insights blog, SVP, Marc McFarland translates some of the key insights on this influential demographic and tells how financial services marketers can incorporate them into effective marketing programs. 

» more
 

7 social media mistakes you should avoid

[image]

Social media has become a powerful tool for attracting  and communicating with prospects and clients. But are you doing something that could make them unfriend, unfollow or unlike you instead? See if you’re committing any of these annoying and potentially costly mistakes, compiled by our resident content marketer, Karen Belletsky. 

» more
POSTED BY: Denis Gendreau, Connection Planning and Analytics Director  

Three tips to help improve your reach on Facebook

[image]

No one likes the painfully low organic reach their posts now get on Facebook. That’s why our media pros Denis Gendreau and Natalie Swan joined forces to outline these three tips that can help you do something about it. 

» more
POSTED BY: Pat Dugan, Creative Director  

Turn product features into human benefits

[image]

How do you get new and exciting features for your product to stand out in a crowded market — and stick in your customers’ minds? Our creative director Pat Dugan shares three tips in this article that can help marketers find the true benefit of each one to target consumers’ hearts — and minds.

» more
POSTED BY: Edgardo Rossetti, Social Media Manager  

Pinterest for your brand?

[image]

Resolved to leverage Pinterest for your brand in 2014? Here are 10 best practices from our PR program manager, Edgardo Rossetti, that can help you make the most of this photo-sharing site.

» more
POSTED BY: Pat Dugan, Creative Director  

5 tips for finding your voice in the social scene

[image]

Ever wonder why some companies seem to “do social” so much better than others? Why do some rack up the shares why others languish in the shadows? Here are five tried-and-true tips that can help organizations find their voice . . . and do social more effectively. 

» more