Adams & Knight Marketing Blog

Do you know what motivates your target audiences to engage on social media? Are you producing content that appeals to them? Check out this blog which highlights what type of content you should post and how to shape your key messages on each social media channel.

Like ’em or hate ’em digital displays are still a growing ad medium. To finetune your strategy for leveraging them in your next campaign, use the tips our creative director, Pat Dugan shares in this new blog.

Frustrated with using Twitter? Chances are, you’re going to love the changes our content marketing and public relations pros suggest for making it more marketer friendly in our latest Insights blog. 

What’s the secret to video success on Facebook? In this Insights Blog, we share five tips that can make videos more effective for marketers.   

Consumers have more choice then ever when it comes to what to watch on TV—and how to watch it. However, the Super Bowl remains the perennial exception to the rule. Still a true cultural event, every year it draws in hard-to-reach consumers spanning generations and demographics that might otherwise zip through commercials. 

Keeping up with the constant changes in how content is created and consumed can seem overwhelming. That’s why you’ll want to find out what three current trends you need to pay attention to . . . if you’re focused on creating effective content for your organization. 

Wondering if online digital display ads are still worth it? Here are a few compelling reasons to keep them in an integrated marketing mix. 

Wondering how your team can leverage all the research available on millennials? In our latest Insights blog, SVP, Marc McFarland translates some of the key insights on this influential demographic and tells how financial services marketers can incorporate them into effective marketing programs. 

Valuable, relevant content is what everyone from consumers to C-suite executives craves today. Challenge is: how do you keep it flowing? Try these four tips our content marketer, Karen Belletsky, shared with PR News. 

Social media has become a powerful tool for attracting  and communicating with prospects and clients. But are you doing something that could make them unfriend, unfollow or unlike you instead? See if you’re committing any of these annoying and potentially costly mistakes, compiled by our resident content marketer, Karen Belletsky.