Eric Panke, Creative Director, Digital
Whether he’s developing new websites or concepting digital advertising programs, Eric brings a unique talent and ability to create award-winning design and art direction to the Adams & Knight creative team. Under his direction, our team of digital graphic designers produce effective video marketing, digital marketing and social media campaigns for a wide range of organizations across many different industries.
Some of his recent work includes the Connecticut Sun, New England Black Wolves and Connecticut Office of Tourism.
Of which business achievements are you most proud?
One of the campaigns I’m really proud of is a national TV campaign to launch Konica Minolta’s new line of multifunction peripherals to the market. It not only helped to establish “Bizhub” as one of the best-known brands in the category, it also established Konica Minolta as one of the leaders in the market.
What awards/recognition do you value most?
It was a thrill to see a campaign I worked on praised in Thomas L. Friedman’s The World is Flat. I’m also proud to have received awards for both art direction and copywriting.
What motivates you?
Ego. Problem solving is a competition. I want to be the one at the dance with the prettiest girl.
What is your ultimate ambition?
Making something people remember.
What activities do you enjoy?
Observing and commenting.
Of which achievements are you most proud?
I helped make some baby humans. Pretty amazing.
What would people find most surprising about you?
That I’m a self-described “hip-hop head.” And an armchair cultural anthropologist.
Your favorite motto, quote, saying?
Comedian Steve Martin: “Despite a lack of natural ability, I did have the one element necessary to all early creativity: naïveté, that fabulous quality that keeps you from knowing just how unsuited you are for what you are about to do.”