holistic approach

We know that to get consumers to act, you must first get them to feel. So we help consumer brands connect on an emotional level with their audiences. And, in the process, create integrated campaigns for all types of B-to-C accounts.

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POSTED BY: Pat Dugan

Texas-size digital marketing trends from SxSW

Attendees at “South By”, the annual conference for creative and branding professionals, recently got the scoop on the latest news, trends and best practices for interactive and digital marketing from industry pros. Didn’t have a chance to attend? No worries. Our creative director was there and shares his insights in our latest marketing Insights blog.

POSTED BY: Pat Dugan

3 advertising trends to watch for (and learn from) during Super Bowl 50

Consumers have more choice then ever when it comes to what to watch on TV—and how to watch it. However, the Super Bowl remains the perennial exception to the rule. Still a true cultural event, every year it draws in hard-to-reach consumers spanning generations and demographics that might otherwise zip through commercials. 

POSTED BY: Ryan Jakubowski

Time to hone in on trigger-based marketing

Current research shows that trigger-based emails are a very effective tool for marketers. Find out why . . . and get practical tips for making them work for you in this latest Insights blog from Ryan Jakubowski, our VP of Interactive Services. 

Mohegan Sun sports partners with Adams & Knight

Integrated marketing agency, Adams & Knight has been selected as marketing agency for Mohegan Sun sports. The Avon-based firm will be responsible for developing a strategic…

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The fuel for great creativity? Find out what matters most to consumers. Then turn those insights into ideas that can spark results.

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Listen as members of our creative team talk about the strategic thinking that went into creating Mystic Seaport’s successful “Earn Your Sea Legs” campaign.