We know that to get consumers to act, you must first get them to feel. So we help consumer brands connect on an emotional level with their audiences. And, in the process, create integrated campaigns for all types of B-to-C accounts.
A creative officer that has worked on building brands in just about every consumer-related industry…from tourism and consumer goods to telecom and food. All the expertise you’ll want behind the next camapign designed build your brand and make connections with consumers.
agency of collaboration
We believe it all works together when we all work together. All our specialists. Your resources and ours. Your other marketing partners and us. That doesn’t just make for better working relationships, it makes for better work.
emotion into motion
We leverage deeper insights to spark a greater impact. To motivate people to act, you must first move them to feel. So we use all kinds of cost-effiicent research techniques to uncover what will make your audiences take notice—and take action.
relevant and unexpected
To stand out in today’s crowded market, you have to stand for something. Everything we do helps our clients be relevant to their audiences…and more distinctive from their competitors.
Attendees at “South By”, the annual conference for creative and branding professionals, recently got the scoop on the latest news, trends and best practices for interactive and digital marketing from industry pros. Didn’t have a chance to attend? No worries. Our creative director was there and shares his insights in our latest marketing Insights blog.
Consumers have more choice then ever when it comes to what to watch on TV—and how to watch it. However, the Super Bowl remains the perennial exception to the rule. Still a true cultural event, every year it draws in hard-to-reach consumers spanning generations and demographics that might otherwise zip through commercials.
Current research shows that trigger-based emails are a very effective tool for marketers. Find out why . . . and get practical tips for making them work for you in this latest Insights blog from Ryan Jakubowski, our VP of Interactive Services.
Integrated marketing agency, Adams & Knight has been selected as marketing agency for Mohegan Sun sports. The Avon-based firm will be responsible for developing a strategic…
The fuel for great creativity? Find out what matters most to consumers. Then turn those insights into ideas that can spark results.
Listen as members of our creative team talk about the strategic thinking that went into creating Mystic Seaport’s successful “Earn Your Sea Legs” campaign.