Adams & Knight Marketing Blog

POSTED BY: Edgardo Rossetti, Social Media Manager  

Social Media: Expert tips for using Facebook Live

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People have watched more than 156 billion minutes of streaming content over the the last month. If you’re leveraging livestreaming to share your content, use these tips from one of our social media experts . . . and increase the quality of, and results from, your live broadcasts.

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Timely Teams tips in the new era of video conferencing

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Virtual conferencing. It’s now the must-have tool for working during Coronavirus times. Here are a few tips from the experts to get the most out of the platform.

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POSTED BY: Pat Dugan, Creative Director  

Pregame ad-nalysis: what to watch for in Super Bowl 54

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Will brands look to entertain with their Super Bowl commercials this year? Or will they spark controversy? Creative directive, Pat Dugan shares his predictions for the trends viewers can expect in our new blog. 

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POSTED BY: Brian McClear, SVP Marketing Technology  

6 questions to ask to see if your business needs a mobile app

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It takes time, energy and resources to create a mobile app. Make sure it doesn’t become a “one-and-done” download and actually delivers desired results . . . with these tips from our marketing technology SVP.

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POSTED BY: Jill Adams, Principal/CEO  
Since You Asked

How can we better control SEO for Google images?

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Not happy with the images search engines show for your brand? Learn how you can influence which images actually get displayed . . .by using these tips from our team of SEM/SEO specialists and digital marketers in our new “Since You Asked…” column. 

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POSTED BY: Edgardo Rossetti, Social Media Manager  

5 key ways to use LinkedIn to build brand trust

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Building and nurturing trust with your key targets can be a challenge. But fostering engagement with your brand, particularly on LinkedIn, can be a good place to start building that all-important emotion. Read more from one of our social media marketing experts.

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POSTED BY: Brian McClear, SVP Marketing Technology  

Don’t make these mistakes when implementing marketing automation

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How can you ensure that the new marketing tech you’ve chosen is accepted by your staff and other stakeholders? Avoid the mistakes SVP Brian McClear outlines in this blog.

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Stop blasting out the same messages on each social media channel

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Do you know what motivates your target audiences to engage on social media? Are you producing content that appeals to them? Check out this blog which highlights what type of content you should post and how to shape your key messages on each social media channel.

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Siri: How can marketers optimize for voice search?

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Millions of voice-enabled devices are now used everyday. What does this trend mean for marketers…and what should you do increase the chances that audiences discover your content when using voice search? Find out in our latest agency blog.

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POSTED BY: Pat Dugan, Creative Director  

Will this year’s Super Bowl ads be purpose-driven? And should they?

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Research shows younger generations want brands to stand for something bigger than products or services. So will brands use their TV spots during Super Bowl LIII to share purpose-driven messages? Creative Director Pat Dugan makes his predictions in our latest blog.

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