Adams & Knight Marketing Blog

POSTED BY: Brian McClear, SVP Marketing Technology  

Boost love for, and use of, your marketing platform

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Introducing a new marketing automation platform to your team? Want to make sure the launch is successful? In our latest Insights blog, our SVP of Marketing Technology shares 10 practical tips for turning satisfied users into adopters.

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POSTED BY: Alan Maislen, Senior Copywriter  

Thirteen open rate-boosting tips for email marketing

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What’s the secret to a successful email marketing campaign? Try the thirteen best practice tips that our in-house expert outlines in this marketing insights blog.   

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Why video completion rate is key on Facebook

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What’s the secret to video success on Facebook? In this Insights Blog, we share five tips that can make videos more effective for marketers.   

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POSTED BY: Brian McClear, SVP Marketing Technology  

Sure-fire ways to evaluate marketing automation platforms

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How do you know what marketing automation platform to choose for your organization? Which one will really help you create, share and manage your content marketing efforts most efficiently and effectively? Here are some practical tips that our SVP of Marketing Technology suggests in our latest Insights blog.

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POSTED BY: Jill Adams, Principal/CEO  

How to maximize marketing effectiveness in the digital age

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How can today’s marketers leverage digital communication most effectively? Adams & Knight CEO, Jill Adams details three principles that can help in our latest marketing Insights blog. 

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POSTED BY: Pat Dugan, Creative Director  

3 advertising trends to watch for (and learn from) during Super Bowl 50

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Consumers have more choice then ever when it comes to what to watch on TV—and how to watch it. However, the Super Bowl remains the perennial exception to the rule. Still a true cultural event, every year it draws in hard-to-reach consumers spanning generations and demographics that might otherwise zip through commercials. 

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POSTED BY: Denis Gendreau, Connection Planning and Analytics Director and Charles Schoenfeld, Sr. Web Developer  

Does online display advertising still make sense?

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Wondering if online digital display ads are still worth it? Here are a few compelling reasons to keep them in an integrated marketing mix. 

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POSTED BY: Ryan Jakubowski, VP Interactive Services  

Time to hone in on trigger-based marketing

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Current research shows that trigger-based emails are a very effective tool for marketers. Find out why . . . and get practical tips for making them work for you in this latest Insights blog from Ryan Jakubowski, our VP of Interactive Services. 

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POSTED BY: Jill Adams, Principal/CEO  

Ad agencies adjust to demand for data, analytics

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Advertising data has been around for decades. But today, it’s all about how to leverage the insights from this data to better serve clients. Learn more about how advertisers are adapting to this challenge from our CEO, Jill Adams.

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POSTED BY: Jill Adams, Principal/CEO  

Rebranding: So much more than a new logo

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Rebranding. Seems like many brands are doing it. But only a few are successful at it. What does it take to launch an effective rebranding effort? Read the five Rs principal and CEO, Jill Adams recently shared in Hartford Business Journal.

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