Adams & Knight Wins Big at Prestigious Travel Industry Awards

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Avon, Conn., (March 24, 2023)  Adams & Knight, one of the region’s leading integrated marketing agencies, was recently honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). The Adrian Awards is the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. 

Adams & Knight received awards in multiple categories for a variety of integrated tourism campaigns and activations that the agency developed and executed on behalf of its client, the Connecticut Office of Tourism. The awards include:

  • One Gold Award for Full Color Connecticut in the category of Business to Consumer Integrated Campaign
  • Three Silver Awards for Find Your Vibe in the categories of Advertising; Business to Consumer Integrated Campaign; and Diversity, Equity, and Inclusion Marketing (a special focus category for this year’s competition)
  • Three Bronze Awards: one for The State I’m In in the category of TV Advertising, one for CTvisit’s Influencer Marketing Program in the category of PR/Communications Influencer Marketing, and one for CTvisit’s Content Marketing Program in the category of Content Marketing Integrated Campaign.

“We are beyond proud of these accolades and to be recognized on this global stage alongside some of the world’s biggest names in travel” said Jill Adams, CEO of Adams & Knight. “We are always aiming to create campaigns that deliver outstanding results, and these awards are not only a reflection of those outcomes, but also a genuine testament to just how hard our team works to continually raise the bar with every project we do for our clients.”

Adams & Knight has now won more than 40 awards for the State of Connecticut’s last 5 tourism campaigns since 2016.

Other notable travel brands and organizations that were recognized in this year’s Adrian Awards competition include The Ritz-Carlton, Discover Puerto Rico, Visit Seattle, Visit Idaho, Marriott International, Travel Texas, Discover South Carolina, IHG Hotels & Resorts, Visit California, and others. Winners were selected from a field of nearly 1,200 entries by senior industry and media experts.

For more information on Adams & Knight and its award-winning work, visit: