Digital marketing campaigns earn Adams & Knight â€œBest of Showâ€ Awards
Adams & Knight, a Connecticut-based digital marketing agency, recently won six awards, including two for “Best of Show,” in the Web Marketing Association’s Internet Advertising Competition (IAC), the first and only industry-based advertising award competition dedicated exclusively to online advertising.
Honoring excellence in online advertising, this year’s entries spanned 86 industries and 10 online formats, including online ad, video, mobile app, website, and social media. Other winners included national brands such as Geico, Sony Pictures Entertainment, Hershey’s Times Square, Dunkin Donuts, Subway and Olive Garden.
Adams & Knight, on behalf of its client Webster Bank, was awarded “Best Bank Online Video” and “Best of Show” in the Online Video Campaign category for “Jargon Defined,” a social media video series that aimed to humanize banking and make financial terms easier to understand. The agency also won “Best Bank Interactive Application” and “Best of Show” in the Interactive Application category for “Big Goals Bracket,” a unique online experience that captured the excitement around March Madness to remind and engage people in planning for their own life’s goals.
In addition, the agency won top awards for its digital marketing work in two other categories:
“Best Travel Interactive Application” for the Connecticut Office of Tourism “So Much, So Close Quiz.”
“Best Architecture Website” for its website redesign for innovative architecture and construction firm, SLAM Collaborative.
“It is certainly an honor to receive these awards for our clients,” says Jill Adams, CEO, Adams & Knight. “Working together, our creative and interactive teams continually raise the bar to leverage the internet and explore new ways to create online experiences that breakthrough, inform and engage audiences for our clients.”
About Adams & Knight
Adams & Knight is an integrated digital marketing agency dedicated to serving clients that live healthier, wealthier happier lives. The largest woman-owned agency in Connecticut, it serves, global, national and regional organizations in healthcare, financial services and travel industries.