Webster Big Goals Bracket

Overview Video
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Insights

To differentiate itself among other banks, Webster Bank wanted establish its role as well-informed assistant that could help banking consumers achieve their biggest financial goals. So we leveraged one of the biggest sporting events of the year in a way that inserts Webster Bank in a unique, yet relevant way.

Ideas

Coinciding with March Madness, our creative strategy tapped into all the excitement of the annual NCAA basketball tournament . . .  and the competitive spirit of our own target audiences to drive and inspire them to think about their biggest goals. And connect Webster as that well-informed assistant who can help accomplish them.

Impact

The campaign engaged consumers in “bracket mania” and successfully created an experience that reminds people about far more important matchups – their own life goals!

  • 7,780,000+ impressions
  • 12,000+ visits to the Big Goals Bracket site experience
  • 10,000+ pageviews
  • 1,000+ new consumer leads
  • 727 internal employee entries
  • 35% open rate on emails