Webster Big Goals Bracket

Overview Video
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Insights

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Ideas

We developed the Webster Bank Big Goals Bracket to get customers and employees thinking about their biggest goals…and how Webster Bank can step up to help them achieve them. We leveraged one of the biggest events in sports to reinforce that Webster is THE bank for all your biggest goals.

Impact

  • 7,780,000+ impressions
  • 12,000+ visits to the Big Goals Bracket site experience
  • 10,000+ pageviews
  • 1,000+ new consumer leads
  • 727 internal employee entries
  • 35% open rate on emails