Creating spaces that enrich lives
Insights
Architecture design firm, SLAM, wanted a digitally compelling way to tell its brand story. But what Adams & Knight discovered was that it truly needed a way to differentiate the essence of what it offers so many different target audiences…a never-ending flow of ideas and energy that help create places and spaces that enrich and touch lives.
Idea
Our team “architected” a new way for visitors to explore all of SLAM’s design solutions, expertise, unique stories and job openings. Not only did we re-organize the website, but we also developed a flexible content management system that provided a range of templates which could accommodated case-by-case storytelling and keep the design looking fresh and updated.
![[image]](https://www.adamsknight.com/assets/1771604541-SlamBrand2.png)
SLAM’s evolved brand story centered on its infinite drive to solve complex design problems and a never-ending flow of ideas and energy that help create places that enrich and touch lives.
![[image]](https://www.adamsknight.com/assets/1772207674-TeamSLAM.png)
The SLAM contact center, showcasing the firms most valuable assets…it’s people. Find “your” connection across disciplines, locations and get to know the firm and key projects they’re tied to.
![[image]](https://www.adamsknight.com/assets/1771616251-SLam-upload-mobile.png)
We developed an additional avenue for storytelling by creating the Design Thinkers blog which offered insights and diverse viewpoints on what’s new, what’s next and what’s being celebrated.
![[image]](https://www.adamsknight.com/assets/1771599749-SLAM-Main.png)
New digital experience incorporated key messages, beautiful imagery and responsive design for different all of its unqiue audiences across devices. Visit SLAM Collaborative
![[image]](https://www.adamsknight.com/assets/1772209392-Revised-Portfolio.png)
Centralized portfolio hub bringing SLAM’s work to life. Explore work by industry, practice, location or objective to find inspiration.
![[image]](https://www.adamsknight.com/assets/1771621135-Slam-Upload-CS1.png)
SLAM’s new modular-based case studies, allowing its team to tell the “stories” behind each project with diverse visual tools, copy and graphics to illustrate all the complexities and triumphs of each project.
Impact
With bold photography, subtle animation, and a flexible, modular content authoring system, the new design solved for two seemingly contradictory challenges. It established an appealing and consistent brand, while still allowing the SLAM team to author each of their many success stories with a unique, case-by-case structure. The site was recognized by the Web Marketing Association for Outstanding Achievement in Internet Advertising – winning best Architecture Website.
