Agency’s content marketing wins gold from world’s largest travel marketing competition

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Adams & Knight, together with its client the Connecticut Office of Tourism, was recently honored with a 2019 Adrian Award by the Hospitality Sales and Marketing Association International (HSMAI) for the content marketing program it created for the tourism organization. 

The Adrian Awards is the world’s largest travel marketing competition. It recognizes hospitality brands for creativity and innovation in advertising, digital marketing and public relations.

The content marketing program, a critical component of Connecticut’s overall tourism marketing strategy, was recognized with a Gold award for integrated content marketing that combines PR, social, SEO/SEM, content seeding, cross-selling and email.

“We are so honored to be recognized again for this insights-driven campaign. Thanks to input from hundreds of tourism businesses across the state, performance data gained over time, and a close watch on travel trends, we are able to develop smarter content that generates ever-increasing results for Connecticut,” said Adams & Knight’s Felicia Lindau, vice president, strategic services.

Adams & Knight creates original articles, videos, quizzes, imagery and itineraries which are all designed to inspire travel to Connecticut and drive people to www.CTvisit.com, the state’s official tourism website.

Residents in New York City who were recently exposed to the content marketing visited Connecticut six times more and stayed three-and-a-half times longer than those who were not exposed, according to Arrivalist, a highly advanced GPS-driven monitoring tool.

Additionally, there were nearly 7 million visits to www.CTvisit.com and about three million direct referrals to Connecticut businesses in 2019. Fifty-seven percent of that traffic was generated by the award-winning program.

About Adams & Knight
Adams & Knight is an integrated digital marketing agency dedicated to serving clients that help people live happier, healthier, wealthier lives. The largest woman-owned agency in Connecticut, it serves global, national and regional clients in healthcare, financial services and travel/leisure industries.