Adams & Knight Marketing Blog

POSTED BY: Reem Nouh, SVP Healthcare Marketing  

Turn disengaged workers into effective brand ambassadors

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Do you know the reasons why your employees come to work everyday? Learn them. . .and you’ll master the first step for turning them into true ambassadors for your brand. In our new Insights blog, we outline what else you need to do to keep them engaged and sharing your core messages. 

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POSTED BY: Pat Dugan, Creative Director  

You’re doing online displays all wrong

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Like em or hate em digital displays are still a growing ad medium. To finetune your strategy for leveraging them in your next campaign, use the tips our creative director, Pat Dugan shares in this new blog.

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POSTED BY: Brian McClear, SVP Marketing Technology  

Boost love for, and use of, your marketing platform

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Introducing a new marketing automation platform to your team? Want to make sure the launch is successful? In our latest Insights blog, our SVP of Marketing Technology shares 10 practical tips for turning satisfied users into adopters.

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POSTED BY: Alan Maislen, Senior Copywriter  

Thirteen open rate-boosting tips for email marketing

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What’s the secret to a successful email marketing campaign? Try the thirteen best practice tips that our in-house expert outlines in this marketing insights blog.   

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Why video completion rate is key on Facebook

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What’s the secret to video success on Facebook? In this Insights Blog, we share five tips that can make videos more effective for marketers.   

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POSTED BY: Brian McClear, SVP Marketing Technology  

Sure-fire ways to evaluate marketing automation platforms

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How do you know what marketing automation platform to choose for your organization? Which one will really help you create, share and manage your content marketing efforts most efficiently and effectively? Here are some practical tips that our SVP of Marketing Technology suggests in our latest Insights blog.

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POSTED BY: Jill Adams, Principal/CEO  

How to maximize marketing effectiveness in the digital age

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How can today’s marketers leverage digital communication most effectively? Adams & Knight CEO, Jill Adams details three principles that can help in our latest marketing Insights blog. 

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POSTED BY: Pat Dugan, Creative Director  

3 advertising trends to watch for (and learn from) during Super Bowl 50

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Consumers have more choice then ever when it comes to what to watch on TV—and how to watch it. However, the Super Bowl remains the perennial exception to the rule. Still a true cultural event, every year it draws in hard-to-reach consumers spanning generations and demographics that might otherwise zip through commercials. 

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POSTED BY: Denis Gendreau, Connection Planning and Analytics Director and Charles Schoenfeld, Sr. Web Developer  

Does online display advertising still make sense?

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Wondering if online digital display ads are still worth it? Here are a few compelling reasons to keep them in an integrated marketing mix. 

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POSTED BY: Reem Nouh, SVP Healthcare Marketing  

Is your cause marketing campaign missing key ingredients?

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Do you have the right formula for your cause marketing efforts? SVP, Reem Nouh outlines three key ingredients in our latest Insights blog that can help make your next campaign successful.

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