Adams & Knight Marketing Blog

POSTED BY: Pat Dugan  

I know who’s going to win the Super Bowl

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The real winners of the Super Bowl? The ads that manage to stand out in the biggest commercial competition of the year. Find out what Creative Director Patrick Dugan is looking for while he’s watching.

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POSTED BY: Brian McClear  

Boost love for, and use of, your marketing platform

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Introducing a new marketing automation platform to your team? Want to make sure the launch is successful? In our latest Insights blog, our SVP of Marketing Technology shares 10 practical tips for turning satisfied users into adopters.

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POSTED BY: Alan Maislen  

Thirteen open rate-boosting tips for email marketing

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What’s the secret to a successful email marketing campaign? Try the thirteen best practice tips that our in-house expert outlines in this marketing insights blog.   

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POSTED BY: Pat Dugan  

Texas-size digital marketing trends from SxSW

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Attendees at “South By”, the annual conference for creative and branding professionals, recently got the scoop on the latest news, trends and best practices for interactive and digital marketing from industry pros. Didn’t have a chance to attend? No worries. Our creative director was there and shares his insights in our latest marketing Insights blog.

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POSTED BY: Pat Dugan and Eric Panke  

Super Bowl LI: What to expect (from the commercials)

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This year, it’s easier to place a wager on the Super Bowl ads than the game itself. That’s because after a year even the most optimistic people would agree was one of the most divisive and depressing in modern history, it’s a safe bet that this year’s crop of commercials will be more “feel-good” than ever before.

  

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Dear Twitter: Here’s how to grow your base

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Frustrated with using Twitter? Chances are, you’re going to love the changes our content marketing and public relations pros suggest for making it more marketer friendly in our latest Insights blog. 

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Why video completion rate is key on Facebook

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What’s the secret to video success on Facebook? In this Insights Blog, we share five tips that can make videos more effective for marketers.   

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POSTED BY: Brian McClear  

Sure-fire ways to evaluate marketing automation platforms

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How do you know what marketing automation platform to choose for your organization? Which one will really help you create, share and manage your content marketing efforts most efficiently and effectively? Here are some practical tips that our SVP of Marketing Technology suggests in our latest Insights blog.

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POSTED BY: Jill Adams  

How to maximize marketing effectiveness in the digital age

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How can today’s marketers leverage digital communication most effectively? Adams & Knight CEO, Jill Adams details three principles that can help in our latest marketing Insights blog. 

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POSTED BY: Pat Dugan  

3 advertising trends to watch for (and learn from) during Super Bowl 50

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Consumers have more choice then ever when it comes to what to watch on TV—and how to watch it. However, the Super Bowl remains the perennial exception to the rule. Still a true cultural event, every year it draws in hard-to-reach consumers spanning generations and demographics that might otherwise zip through commercials. 

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