Denis Gendreau, Connection Planning and Analytics Director

[photo] [alt. photo]

Denis Gendreau oversees the agency’s media department—and makes navigating the fragmented options and constantly evolving trends in the media world look easy.

With more than 17 years of experience, Denis uses his savvy and instinct to inject creativity and innovation into communication campaigns. He and his team consistently find strategic ways to get target audiences to engage with client messages . . . whether the medium is traditional, non-traditional, social or experiential.

Client Experience

What do you find most fulfilling about your work?

Diversification. One hour I’m developing media strategies to drive new deposits for a local bank, the next I’m driving content engagement for global asset managers. Being able to work across any number of industries in one day is an exciting, fulfilling challenge and keeps the work fresh.

What motivates you?

In media, how can you not be motivated by change? Today, the media landscape is so fragmented, change is inevitable. Blink for a minute and you’re already playing catch up on yesterday’s trends.

How do you hold it together when things get stressful?

I tell myself to keep everything in perspective. If you let the stress control you, you’re done. I know if I maintain a calm demeanor to avoid the tension, I’m able to think clearly and work more effectively.

What activities do you enjoy?

When I’m not battling the fragmented media industry, I enjoy spending time with my kids…helping them with homework, playing games, taking them outside for sports, hikes and bike rides. What little time I might have outside of my family, you’ll see me working around the house or sneaking out for a quick round of golf.

What is your most treasured possession?

My family. You can take away the cars, the house, the money, but you can never take away the smiles from spending time together as a family.  

Your favorite motto, quote, saying?

“Failure is simply an opportunity to begin again, this time more intelligently.” ― Henry Ford

What are your goals for your life?

Be successful enough not to worry.
Be a loving and dedicated husband to my wife.
Be an influential idol and inspiration to my kids.
Hopefully, someday become a single-digit handicap golfer!