Adams & Knight Marketing Blog

In the age of AI-driven search, it’s not just about being found, it’s about being referenced and cited by AI. Strategic Generative Engine Optimization (GEO) can make your brand the source AI systems use to answer people’s most common queries about your area of expertise. 

Patients no longer start their healthcare journey on your website. They start with ChatGPT, TikTok, Reddit, YouTube, and AI search. Healthcare brands simply can’t dismiss, discredit, or even discourage this trend. But you can leverage it to build trust in your healthcare system. Here are four key strategies to begin implementing today.

There is no paid media strategy that allows for better data-driven targeting, more cross-device reach, and greater access to an array of media outlets than programmatic media buying. But there is still a lot of confusion over what programmatic media is — and how prevalent it is becoming.…

There is no shortage of strong opinions on artificial intelligence these days, especially in the creative world. At Adams & Knight, we’re no stranger to these debates. But we believe that AI isn’t replacing anyone’s creativity or skills — just enhancing them. In fact, here’s how AI is allowing us to be more creative than ever.

Let’s take a look at some web design techniques that may have seemed like a good idea at one time, but can hold you back from creating the most satisfying and effective web experiences. We suggest better alternatives for each of these ill-advised design patterns.

As much as AI is affecting how we do things, it still hasn’t perfected the art of judging what’s worth doing. So, here are four non-AI-generated priorities to consider focusing on for 2024.

1. Lead with purpose, not “positions.” This past year, too many companies got tangled up in…

Remember when social media was the next innovation of integrated marketing communication? So many new opportunities, so much promise. Then, out of left field, comes a new way to capitalize: influencers.

“Influencers.” It’s not a new term. They’ve been around since the early to mid-2010s,…

In the world of travel and tourism, effective marketing strategies can make all the difference in attracting and engaging potential visitors. Here are 11 data-driven insights that can elevate your marketing efforts. From understanding target audiences to leveraging user-generated content…

If you’re a marketer, you already understand why interactive content is twice as likely to engage a visitor as static content. It enhances points along the customer journey with experiential branding. With technology always moving forward, it’s important to keep tabs on the trends. Here…

It is always bittersweet to see our interns off at the end of the semester. Their enthusiasm to get in on the action during client meetings, attend shoots, and present their work symbiotically benefits both them and the agency. After weeks of immersive interning, we asked this collegiate…