How to get AI to mention your brand: GEO steps to take today

In the age of AI-driven search, it’s not just about being found, it’s about being referenced and cited by AI. Strategic Generative Engine Optimization (GEO) can make your brand the source AI systems use to answer people’s most common queries about your area of expertise. 

That’s especially important now…now that more than 60% of Google searches now end without a click.

What is Generative Engine Optimization (GEO) and why does it matter?

Generative Engine Optimization (GEO) is the process of creating and structuring content so it is retrieved, summarized, and cited by AI answer engines in response to search queries. 

The brands that AI references don’t just publish content. They show up consistently across credible sources AI systems pull from. Carefully curated information gets served up in AI-generated answers (like Google AI Overviews), zero-click search results, and citations in AI models (like ChatGPT, Perplexity AI and Google Gemini, Microsoft copilot) alongside strong ranking SEO and SEM.

How can you improve brand presence for GEO? 

Improving GEO isn’t about isolated optimizations. It’s about building a system that consistently signals to AI engines. We deploy a three-pronged approach to help our clients get relevant AI mentions, more citations — and better leads:

• Optimize your site to be more accessible and discoverable.
• Ensure your content is credible, valuable, and frequently refreshed.
• Ensure your brand is mentioned and trusted.

AI continues to fundamentally change how people search, evaluate, and choose brands. Brands that define their presence now will have the advantage of being the default result in search platforms. Those that wait risk being defined by others.

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