The future of marketing is no longer about getting consumers to read ads and watch commercials. Today, it’s about giving them something they need and want in return for getting exposed to your brand. It’s known as value creation and you can read more about it in this Insights blog.
Every marketer knows videos can be effective marketing tools. The challenge is knowing how to make them cost efficient as well. Learn what you can do up front that will improve your video investment overall in our latest blog.