Adams & Knight Marketing Blog

POSTED BY: Eric Truntz, Chief Technology Officer  

The Four Ss of Website Security

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The issue isn’t whether your site will be hacked—but when. How do you make your website secure? And how capable is your site at detecting and deflecting attacks?

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POSTED BY: Tommy Shaw, VP Media Services  

Performance Marketing: 5 Tips and Trends to Propel Your Strategic Plans

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Performance marketing is a major focus for driving lower funnel goals to propel business forward. Here’s a quick breakdown of the key trends and what they mean for successful marketing strategies.

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POSTED BY: Reem Nouh, SVP Healthcare Marketing  

Healthcare Marketing: 4 Ways to Deliver H.O.P.E. in 2021

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As the COVID vaccines usher in more promise for a return to normal, H.O.P.E. is the theme for healthcare marketing.

Here’s why it offers both risks and opportunities in 2021

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POSTED BY: Denis Gendreau, Connection Planning and Analytics Manager  

Digital Marketing: The Cookie Crumbles

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In recent months, major browsers have intensified efforts to prevent tracking and respect privacy rights of consumers online. To do this, they are limiting the information collected by third-party party data trackers like Google and Facebook embedded in almost all websites. Find out what this trend means for your digital marketing campaigns and how to adjust your mix for a better outcome.

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POSTED BY: Edgardo Rossetti, Social Media Manager  

Social Media: Expert tips for using Facebook Live

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People have watched more than 156 billion minutes of streaming content over the the last month. If you’re leveraging livestreaming to share your content, use these tips from one of our social media experts . . . and increase the quality of, and results from, your live broadcasts.

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Timely Teams tips in the new era of video conferencing

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Virtual conferencing. It’s now the must-have tool for working during Coronavirus times. Here are a few tips from the experts to get the most out of the platform.

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POSTED BY: Brian McClear, SVP Marketing Technology  

6 questions to ask to see if your business needs a mobile app

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It takes time, energy and resources to create a mobile app. Make sure it doesn’t become a “one-and-done” download and actually delivers desired results . . . with these tips from our marketing technology SVP.

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POSTED BY: Brian McClear, SVP Marketing Technology  

Don’t make these mistakes when implementing marketing automation

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How can you ensure that the new marketing tech you’ve chosen is accepted by your staff and other stakeholders? Avoid the mistakes SVP Brian McClear outlines in this blog.

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Siri: How can marketers optimize for voice search?

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Millions of voice-enabled devices are now used everyday. What does this trend mean for marketers…and what should you do increase the chances that audiences discover your content when using voice search? Find out in our latest agency blog.

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POSTED BY: Reem Nouh, SVP Healthcare Marketing  

Turn disengaged workers into effective brand ambassadors

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Do you know the reasons why your employees come to work everyday? Learn them. . .and you’ll master the first step for turning them into true ambassadors for your brand. In our new Insights blog, we outline what else you need to do to keep them engaged and sharing your core messages. 

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