Adams & Knight Marketing Blog

POSTED BY: Brian McClear, SVP Marketing Technology  

Boost love for, and use of, your marketing platform

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Introducing a new marketing automation platform to your team? Want to make sure the launch is successful? In our latest Insights blog, our SVP of Marketing Technology shares 10 practical tips for turning satisfied users into adopters.

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POSTED BY: Alan Maislen, Senior Copywriter  

Thirteen open rate-boosting tips for email marketing

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What’s the secret to a successful email marketing campaign? Try the thirteen best practice tips that our in-house expert outlines in this marketing insights blog.   

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Why video completion rate is key on Facebook

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What’s the secret to video success on Facebook? In this Insights Blog, we share five tips that can make videos more effective for marketers.   

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POSTED BY: Brian McClear, SVP Marketing Technology  

Sure-fire ways to evaluate marketing automation platforms

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How do you know what marketing automation platform to choose for your organization? Which one will really help you create, share and manage your content marketing efforts most efficiently and effectively? Here are some practical tips that our SVP of Marketing Technology suggests in our latest Insights blog.

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POSTED BY: Jill Adams, Principal/CEO  

How to maximize marketing effectiveness in the digital age

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How can today’s marketers leverage digital communication most effectively? Adams & Knight CEO, Jill Adams details three principles that can help in our latest marketing Insights blog. 

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POSTED BY: Denis Gendreau, Connection Planning and Analytics Director and Charles Schoenfeld, Sr. Web Developer  

Does online display advertising still make sense?

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Wondering if online digital display ads are still worth it? Here are a few compelling reasons to keep them in an integrated marketing mix. 

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POSTED BY: Reem Nouh, SVP Healthcare Marketing  

Is your cause marketing campaign missing key ingredients?

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Do you have the right formula for your cause marketing efforts? SVP, Reem Nouh outlines three key ingredients in our latest Insights blog that can help make your next campaign successful.

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POSTED BY: Jill Adams, Principal/CEO  

Ad agencies adjust to demand for data, analytics

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Advertising data has been around for decades. But today, it’s all about how to leverage the insights from this data to better serve clients. Learn more about how advertisers are adapting to this challenge from our CEO, Jill Adams.

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POSTED BY: Jill Adams, Principal/CEO  

Rebranding: So much more than a new logo

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Rebranding. Seems like many brands are doing it. But only a few are successful at it. What does it take to launch an effective rebranding effort? Read the five Rs principal and CEO, Jill Adams recently shared in Hartford Business Journal.

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POSTED BY: Pat Dugan, Creative Director  

Digital advertising: align expectations with realistic results

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Counting clicks and likes to measure the results of your digital ads? Read why creative director, Patrick Dugan, says that may not be the smartest thing you can do to measure the effectivess of your campaigns.

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