Introducing a new marketing automation platform to your team? Want to make sure the launch is successful? In our latest Insights blog, our SVP of Marketing Technology shares 10 practical tips for turning satisfied users into adopters.
How do you know what marketing automation platform to choose for your organization? Which one will really help you create, share and manage your content marketing efforts most efficiently and effectively? Here are some practical tips that our SVP of Marketing Technology suggests in our latest Insights blog.
Advertising data has been around for decades. But today, it’s all about how to leverage the insights from this data to better serve clients. Learn more about how advertisers are adapting to this challenge from our CEO, Jill Adams.
Rebranding. Seems like many brands are doing it. But only a few are successful at it. What does it take to launch an effective rebranding effort? Read the five Rs principal and CEO, Jill Adams recently shared in Hartford Business Journal.
Counting clicks and likes to measure the results of your digital ads? Read why creative director, Patrick Dugan, says that may not be the smartest thing you can do to measure the effectivess of your campaigns.