Adams & Knight Marketing Blog

POSTED BY: Pat Dugan, Creative Director  

You’re doing online displays all wrong

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Like em or hate em digital displays are still a growing ad medium. To finetune your strategy for leveraging them in your next campaign, use the tips our creative director, Pat Dugan shares in this new blog.

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Dear Twitter: Here’s how to grow your base

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Frustrated with using Twitter? Chances are, you’re going to love the changes our content marketing and public relations pros suggest for making it more marketer friendly in our latest Insights blog. 

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Why video completion rate is key on Facebook

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What’s the secret to video success on Facebook? In this Insights Blog, we share five tips that can make videos more effective for marketers.   

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POSTED BY: Pat Dugan, Creative Director  

3 advertising trends to watch for (and learn from) during Super Bowl 50

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Consumers have more choice then ever when it comes to what to watch on TV—and how to watch it. However, the Super Bowl remains the perennial exception to the rule. Still a true cultural event, every year it draws in hard-to-reach consumers spanning generations and demographics that might otherwise zip through commercials. 

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3 content marketing trends you can’t ignore

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Keeping up with the constant changes in how content is created and consumed can seem overwhelming. That’s why you’ll want to find out what three current trends you need to pay attention to . . . if you’re focused on creating effective content for your organization. 

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POSTED BY: Denis Gendreau, Connection Planning and Analytics Director and Charles Schoenfeld, Sr. Web Developer  

Does online display advertising still make sense?

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Wondering if online digital display ads are still worth it? Here are a few compelling reasons to keep them in an integrated marketing mix. 

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4 ways to become a better content marketer

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Valuable, relevant content is what everyone from consumers to C-suite executives craves today. Challenge is: how do you keep it flowing? Try these four tips our content marketer, Karen Belletsky, shared with PR News. 

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7 social media mistakes you should avoid

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Social media has become a powerful tool for attracting  and communicating with prospects and clients. But are you doing something that could make them unfriend, unfollow or unlike you instead? See if you’re committing any of these annoying and potentially costly mistakes, compiled by our resident content marketer, Karen Belletsky. 

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POSTED BY: Denis Gendreau, Connection Planning and Analytics Director  

Three tips to help improve your reach on Facebook

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No one likes the painfully low organic reach their posts now get on Facebook. That’s why our media pros Denis Gendreau and Natalie Swan joined forces to outline these three tips that can help you do something about it. 

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POSTED BY: Pat Dugan, Creative Director  

Turn product features into human benefits

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How do you get new and exciting features for your product to stand out in a crowded market — and stick in your customers’ minds? Our creative director Pat Dugan shares three tips in this article that can help marketers find the true benefit of each one to target consumers’ hearts — and minds.

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