The future of marketing is no longer about getting consumers to read ads and watch commercials. Today, it’s about giving them something they need and want in return for getting exposed to your brand. It’s known as value creation and you can read more about it in this Insights blog.
Keeping up with the constant changes in how content is created and consumed can seem overwhelming. That’s why you’ll want to find out what three current trends you need to pay attention to . . . if you’re focused on creating effective content for your organization.
Every marketer knows videos can be effective marketing tools. The challenge is knowing how to make them cost efficient as well. Learn what you can do up front that will improve your video investment overall in our latest blog.
Valuable, relevant content is what everyone from consumers to C-suite executives craves today. Challenge is: how do you keep it flowing? Try these four tips our content marketer, Karen Belletsky, shared with PR News.