Adams & Knight honored with fifth Marketer of the Year award

For the fifth time in six years, Adams & Knight was named Marketer of the Year at the Connecticut Chapter of the American Marketing Association’s annual awards ceremony, winning the prestigious top honor for a Web site it created for Dreyfus, Ashby, a global wine importer based out of New York.

The Avon-based integrated communications firm also won 12 Mark of Excellence (MOE) awards across a wide array of marketing disciplines — integrated marketing campaigns, public relations, research, Web site development, special event promotion, television and radio advertising.

The Dreyfus, Ashby Web site was the only entry to earn a perfect 50 out of 50 score from the panel of nationwide judges based on the site’s strategy, execution and results. The user-friendly Web site enables different types of users to “tour” Dreyfus, Ashby’s wine cellars however they prefer. Not only does the Web site create a distinctive brand image for this importer of wine from the world’s most prestigious wine families, it’s increased unique visitor traffic by 60 percent and increased contact requests ten fold.

“We are pleased that the American Marketing Association has recognized Adams & Knight as Marketer of the Year five out of the last six years,” said Jill Adams, president of Adams & Knight. “More importantly, we’re thrilled that we have been able to deliver measurable results across all media and across all types of clients.”