How PR agencies are preparing for post-public health emergency messaging

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Excerpt from PRWeek. Click here for the complete article.

Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.

“We’ve been proactively talking to our healthcare clients about the three R’s: retention, recruitment and representation,” says Reem Nouh, chief strategy officer at integrated marketing agency Adams & Knight. “We’re really focused more on diversity, equity, inclusion and belonging, and I would put immunocompromised in that bucket. There’s been a real opportunity to educate more in that space in our messaging.”