Agency recognized with national content marketing honors

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Adams & Knight has been recognized as a finalist in the Content Marketing Institute’s 2019 Content Marketing Awards for “Best Content Marketing Program in Travel/Tourism” for its work with the Connecticut Office of Tourism.

Reviewed by a panel of 75 judges and among 1,100 entries, the campaign was the only state-focused campaign recognized in the top five alongside Delta, Quantas, South African Tourism and Puerto Rico Tourism Company.

The 2018 campaign leveraged a strategic mix of over 250 original articles that were created by a range of topic experts and integrated user-generated content. The articles were promoted by content seeding, social media, public relations, influencer marketing and other digital tactics. They featured over 1,000 Connecticut hotels, restaurants, attractions, events and towns, providing more than three million leads directly to Connecticut businesses.

Among the primary target audience of New York City residents, those who were exposed to this content program visited Connecticut six times more than those who were not exposed, and stayed three-and-half times longer.  It earned $14 in incremental state and local tax revenue for every $1 spent in media.

“It’s an honor to be recognized by Content Marketing Institute on behalf of the Connecticut Office of Tourism. This content marketing program started as a test several years ago and has quickly grown to be a most efficient and effective tactic. By using a vast array of data-driven insights about what will interest our many different audiences, we are able to create more relevant communications, and strategically serve them to consumers in the way they prefer to find inspiration for travel and leisure,” said Felicia Lindau, VP of Strategic Services at Adams & Knight.  

About the Content Marketing Awards
The largest and longest-running international content marketing awards program, the Content Marketing Awards recognize all aspects of content marketing, including strategy, distribution, editorial and design. They are produced by the Content Marketing Institute, the leading global content marketing education and training organization.

About Adams & Knight
Adams & Knight is an integrated digital marketing agency dedicated to serving clients that help people live happier, healthier, wealthier lives. The largest woman owned agency in Connecticut, it serves global, national and regional clients in healthcare, financial services and travel/leisure industries. For more information, contact Bill Knight at info@adamsknight.com.