Bill founded the agency back in 1988 in a Simsbury, Connecticut attic studio with gorgeous orange shag carpeting. A living example of the power of visualization, Bill posted a picture above his tiny drawing table of the diner he dreamed would one day serve as the centerpiece of his agency . . . an agency full of talented, like-minded people. Fast forward 25 years . . . and the reality has even surpassed his vision. In recognition of those achievements, he was inducted into the Advertising Club of Connecticut Hall of Fame.
Bill began his career as an art director for leading advertising agencies (including BBDO) and corporations (like The Hartford). He has an incurable sense of curiosity and loves delving into all kinds of businesses from healthcare to financial services to consumerbrands. His biggest thrill is seeing his team turn an understanding of a client’s business into creative work that gets people to sit up and take action.
Of which business achievements are you most proud?
I am very proud to be doing work for such great clients. That’s not just BS. That’s the truth. I feel incredibly honored by the trust our clients place in us and never take that for granted.
What awards/recognition do you value most?
The results we get for our clients. Period.
What do you find most fulfilling about your work?
I actually love the business of advertising. It can show people how to improve their health, save for their children’s education, plan for their dreams, experience more out of life, get the best deal on clothing. Advertising is the juice our economy runs on. I love being a very small part of it.
How do you hold it together when things get stressful?
I try to remember that the challenge of today will be replaced by another one tomorrow. Plus, it helps having a great dog. My dog is absolutely the best stress reliever . . . and my second-best friend.
How have your roots contributed to who you are today?
I grew up in a small town in western Massachusetts. My parents worked very hard to raise four boys. They never did for themselves, and they always included us in everything they did. They always encouraged all of us to have a goal, work hard, do something, go outside and play, dream. I just never wanted to let them down.
What activities do you enjoy?
Playing the drums. Experiencing the theater. Discovering a new wine. Traveling with my wife. Not in that order.
Who would you invite to your fantasy dinner table?
Leonardo da Vinci, Salvador Dali, Abraham Lincoln, Benjamin Franklin, John Lennon, Teddy Roosevelt. Imagine the conversation!
Your favorite motto, quote, saying?
In the end, it’s not the years in your life that count. It’s the life in your years. — Abraham Lincoln