Adams & Knight Marketing Blog

As much as AI is affecting how we do things, it still hasn’t perfected the art of judging what’s worth doing. So, here are four non-AI-generated priorities to consider focusing on for 2024.

1. Lead with purpose, not “positions.” This past year, too many companies got tangled up in…

Remember when social media was the next innovation of integrated marketing communication? So many new opportunities, so much promise. Then, out of left field, comes a new way to capitalize: influencers.

“Influencers.” It’s not a new term. They’ve been around since the early to mid-2010s,…

If you’re a marketer, you already understand why interactive content is twice as likely to engage a visitor as static content. It enhances points along the customer journey with experiential branding. With technology always moving forward, it’s important to keep tabs on the trends. Here…

It is always bittersweet to see our interns off at the end of the semester. Their enthusiasm to get in on the action during client meetings, attend shoots, and present their work symbiotically benefits both them and the agency. After weeks of immersive interning, we asked this collegiate…

Healthy company culture is no longer a nice-to-have. Today, it’s a must-have for attracting and retaining­ talent. A Columbia University study shows that the likelihood of job turnover at an organization with high company culture is just 14 percent, while that of low company cultures is…

If you’ve listened to a podcast in the last year, you’re not alone. Right now, there are at least 464.7 million podcast listeners worldwide with 28% of the U.S. population listening to podcasts weekly. Brands are taking notice of this widespread popularity. From Trader Joe’s to American…

On every personality questionnaire you describe yourself as “creative.” You secretly light up when your professor tells your group to brainstorm. You’re “the idea guy” in your marketing classes. Now just one semester away from graduation, I am just like you…

The issue isn’t whether your site will be hacked—but when. How do you make your website secure? And how capable is your site at detecting and deflecting attacks?

Performance marketing is a major focus for driving lower funnel goals to propel business forward. Here’s a quick breakdown of the key trends and what they mean for successful marketing strategies.

As the COVID vaccines usher in more promise for a return to normal, H.O.P.E. is the theme for healthcare marketing.

Here’s why it offers both risks and opportunities in 2021