Adams & Knight Marketing Blog

POSTED BY: Denis Gendreau, Connection Planning and Analytics Manager  

Digital Marketing: The Cookie Crumbles

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In recent months, major browsers have intensified efforts to prevent tracking and respect privacy rights of consumers online. To do this, they are limiting the information collected by third-party party data trackers like Google and Facebook embedded in almost all websites. Find out what this trend means for your digital marketing campaigns and how to adjust your mix for a better outcome.

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POSTED BY: Marc McFarland, SVP Financial Services Marketing  

Digital Marketing: 5 key trends to guide your efforts in 2021

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Digital marketing will become even more critical — and more complicated — in 2021. In this blog, you’ll find insights for just five of the biggest trends — and their most likely implications for your advertising, content marketing, paid media, video marketing and social media campaigns in the coming year.

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POSTED BY: Reem Nouh, SVP Healthcare Marketing and Marc McFarland, SVP Financial Services Marketing  

Branding: Fine-tune your brand voice

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Is your brand tone deaf? Today, brand voice is critical to establishing and maintaining emotional connections to your brand. Here are three important tips from our experts that can help you find and fine-tune your brand voice. 

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POSTED BY: Edgardo Rossetti, Social Media Manager  

Social Media: Expert tips for using Facebook Live

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People have watched more than 156 billion minutes of streaming content over the the last month. If you’re leveraging livestreaming to share your content, use these tips from one of our social media experts . . . and increase the quality of, and results from, your live broadcasts.

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Timely Teams tips in the new era of video conferencing

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Virtual conferencing. It’s now the must-have tool for working during Coronavirus times. Here are a few tips from the experts to get the most out of the platform.

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POSTED BY: Brian McClear, SVP Marketing Technology  

6 questions to ask to see if your business needs a mobile app

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It takes time, energy and resources to create a mobile app. Make sure it doesn’t become a “one-and-done” download and actually delivers desired results . . . with these tips from our marketing technology SVP.

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POSTED BY: Edgardo Rossetti, Social Media Manager  

Social Media: 5 ways to use LinkedIn to build brand trust

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Building and nurturing trust with your key targets can be a challenge. But fostering engagement with your brand, particularly on LinkedIn, can be a good place to start building that all-important emotion. Read more from one of our social media marketing experts.

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POSTED BY: Brian McClear, SVP Marketing Technology  

Don’t make these mistakes when implementing marketing automation

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How can you ensure that the new marketing tech you’ve chosen is accepted by your staff and other stakeholders? Avoid the mistakes SVP Brian McClear outlines in this blog.

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Stop blasting out the same messages on each social media channel

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Do you know what motivates your target audiences to engage on social media? Are you producing content that appeals to them? Check out this blog which highlights what type of content you should post and how to shape your key messages on each social media channel.

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Siri: How can marketers optimize for voice search?

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Millions of voice-enabled devices are now used everyday. What does this trend mean for marketers…and what should you do increase the chances that audiences discover your content when using voice search? Find out in our latest agency blog.

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