Adams & Knight Marketing Blog

 

Why video completion rate is key on Facebook

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What’s the secret to video success on Facebook? In this Insights Blog, we share five tips that can make videos more effective for marketers.   

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POSTED BY: Jill Adams, Principal/CEO  

Ad agencies adjust to demand for data, analytics

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Advertising data has been around for decades. But today, it’s all about how to leverage the insights from this data to better serve clients. Learn more about how advertisers are adapting to this challenge from our CEO, Jill Adams.

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POSTED BY: Pat Dugan, Creative Director  

Digital advertising: align expectations with realistic results

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Counting clicks and likes to measure the results of your digital ads? Read why creative director, Patrick Dugan, says that may not be the smartest thing you can do to measure the effectivess of your campaigns.

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POSTED BY: Tom Morgan, VP Channel Strategy & Marketing Analytics  

How to play the metrics-matching game

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With all the ways to measure results today, do you know which one is most appropriate to use with your next marketing campaign? Here’s some insight that can help dechipher which metric to use when—and why.

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POSTED BY: Jill Adams, Principal/CEO  

Stop chasing digital crazes

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Marketers are gaga these days over all the latest digital tactics. But ultimately, I believe the brands that will truly rule in this new world order won’t be chasing the latest digital crazes. They’ll be advancing “interactive” marketing to a new level—where a fusion of tactics powers a new era in brand building.

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POSTED BY: Tom Morgan, VP Channel Strategy & Marketing Analytics  

Tips for navigating the wild world of marketing analytics

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Big data is big news these days. And many marketers are looking for new analytics tools to help them make sense of all that data.

But before you get lost in the weeds, get some perspective with the aid of this 30,000-foot view of the marketing analytics landscape.

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