Advertising data has been around for decades. But today, it’s all about how to leverage the insights from this data to better serve clients. Learn more about how advertisers are adapting to this challenge from our CEO, Jill Adams.
Counting clicks and likes to measure the results of your digital ads? Read why creative director, Patrick Dugan, says that may not be the smartest thing you can do to measure the effectivess of your campaigns.
With all the ways to measure results today, do you know which one is most appropriate to use with your next marketing campaign? Here’s some insight that can help dechipher which metric to use when—and why.
Marketers are gaga these days over all the latest digital tactics. But ultimately, I believe the brands that will truly rule in this new world order won’t be chasing the latest digital crazes. They’ll be advancing “interactive” marketing to a new level—where a fusion of tactics powers a new era in brand building.