Attendees at “South By”, the annual conference for creative and branding professionals, recently got the scoop on the latest news, trends and best practices for interactive and digital marketing from industry pros. Didn’t have a chance to attend? No worries. Our creative director was there and shares his insights in our latest marketing Insights blog.
Consumers have more choice then ever when it comes to what to watch on TV—and how to watch it. However, the Super Bowl remains the perennial exception to the rule. Still a true cultural event, every year it draws in hard-to-reach consumers spanning generations and demographics that might otherwise zip through commercials.
Current research shows that trigger-based emails are a very effective tool for marketers. Find out why . . . and get practical tips for making them work for you in this latest Insights blog from Ryan Jakubowski, our VP of Interactive Services.
Integrated marketing agency, Adams & Knight has been selected as marketing agency for Mohegan Sun sports. The Avon-based firm will be responsible for developing a strategic…