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Adams & Knight Wins Best of Show

We’re proud to have won more awards than any agency at the Ad Club of CT’s annual award show—including Best of Show, best copywriting and best art direction honors.

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Ridgerunner Outfitters

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Insights

Ridgerunner Outfitters is a retailer specializing in supplying outdoor enthusiasts. But we’re not talking “short hike on a sunny day” nature lovers. Ridgerunner’s audience was hard-core, hunting-before-dawn, even-if-it’s-10-degrees-and-sleeting masochists. This was L.L. Bean . . . on steroids. And Ridgerunner needed to really speak to that state of mind, while selling some of the world’s most impressive (and expensive) outdoor clothing and gear.

Ideas

We created impossible-to-ignore displays featuring bold headlines that captured the old-school, tough-as-nails personality that so many of Ridgerunner’s brands stood for, from Filson to Woolrich. 

Impact

The signs got attention, got laughs and most importantly, got sales for the local retailer.