Public Relations Specialist

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Adams & Knight is looking for a Public Relations Specialist with a successful track record of unearthing compelling stories, developing interesting story angles, pitching them to all kinds of communication outlets, securing lots of great press, and building strong, ongoing relationships with media, bloggers, and influencers. 

WHAT YOU’LL BE DOING. In this hands-on role, you’ll be part of a fast-paced PR team within one of the region’s largest integrated marketing agencies. You’ll be:

  • Responding to incoming media inquiries. You’ll provide media outlets, reporters, freelance writers, and influencers with timely responses to their questions — leveraging your in-depth knowledge of your clients’ objectives and offerings.
  • Researching media opportunities. You’ll build media lists, research editorial calendars, track industry trends, and follow targeted media outlets, then leverage this understanding of the PR landscape to recommend earned media opportunities for your clients.
  • Developing media strategies. Working collaboratively with both PR and account team leaders, you’ll help develop innovative, multi-dimensional earned media strategies that complement a more comprehensive marketing plan.
  • Interfacing with clients. You’ll serve as a key contact for the agency’s PR clients, ensuring the timely delivery of status updates, strategic recommendations, and performance reports.
  • Honing messaging and writing a variety of materials. You’ll also be responsible for helping to draft media advisories, press releases, talking points, articles — whatever it takes to ensure the right message is being delivered to the right audience at the right time.
  • Preparing media reports. You’ll leverage state-of-the-art media tracking tools to regularly report on the performance of your team’s earned media strategies. You’ll also prepare clip books of media hits.

WHY YOU? The ideal candidate will bring to the party:

  • 5+ years of experience across print, broadcast, and online outlets
  • A commitment to setting and achieving measurable results within defined time periods
  • Excellent writing and interpersonal skills
  • An understanding of how PR, social media, paid media, content marketing, and influencer/creator marketing best work together to deliver results
  • Ability to work both independently and in a team environment
  • Willingness to take initiative and to follow through on projects
  • Exceptional client management and relationship building strengths
  • Excellent time management skills and attention to detail, with the ability to prioritize and multitask

Current relationships with national media markets, as well as experience with travel/tourism outlets are a huge plus. Also, experience working with education, financial services, and healthcare clients is a great advantage.

WHY US? Adams & Knight has a long-standing reputation as a great place to work. Here you’ll be surrounded by a welcoming group of talented people who truly respect each other’s strengths. As a team member, you will have an opportunity to:

  • Do good work for brands that do good in the world — organizations that help others live physically, emotionally, and financially healthier lives
  • Be challenged as well as supported, encouraged to think differently, and counted on to come up with innovative approaches
  • Get a great package of benefits, including a hybrid work schedule, health/dental/vision insurance, 401(k) plan/generous match, HSA and FSA 

For interview consideration, forward resume, writing samples, and PR success stories to: donna.gabel@adamsknight.com