Senior Marketing Director
Adams & Knight is a seeking a strategic, client-focused Senior Marketing Director with 10+ years of advertising agency experience, including deep expertise in healthcare and/or financial services marketing. This role serves as a senior client partner, responsible for driving business growth, leading integrated marketing initiatives, and ensuring the delivery of high-impact, insight-driven campaigns. You will be responsible for:
Client Leadership & Growth
- Serve as a trusted advisor to senior client stakeholders, building strong, long-term partnerships
- Identify and drive organic growth opportunities across existing accounts
- Lead annual planning, SOW development, and revenue forecasting
Strategic Oversight
- Guide the development of integrated marketing strategies that leverage all the tools in the marketing toolbox, including branding; PR, social media, influencer marketing, paid media, digital marketing, and marketing technology
- Ensure all work is based on audience insights and competitive intelligence
- Partner with strategy and creative teams to deliver compelling, differentiated solutions
Account Management Excellence
- Oversee day-to-day account operations, ensuring projects are delivered on time, on budget, and on strategy
- Lead cross-functional teams, including creative, media, digital, and PR
- Maintain financial discipline across accounts, including estimating and profitability
New Business Development
- Contribute to new business efforts, including pitch strategy, storytelling, and presentations
- Leverage industry expertise to identify and pursue new opportunities in healthcare and financial services
Why you:
A good fit for this position will be someone with:
- A proven ability to develop, articulate and present marketing strategies based on an organization’s business objectives to senior executives
- Proven experience leading accounts in healthcare and/or financial services (both a huge plus)
- Demonstrated success in driving client growth and managing complex, multi-channel campaigns
- Exceptional communication, presentation, and relationship-building skills
- Experience managing budgets and developing SOWs
- A passion for strengthening agency culture and fostering interdepartmental coordination, communication, and collaboration
- Strong organization and time management skills to effectively manage multiple projects, timelines, and client/campaign details
Why us:
At Adams & Knight, you will:
- Do good work for brands that do good in the world — ones that help others live physically, emotionally, and financially healthier lives
- Have an opportunity to join a welcoming group of talented people who truly respect each other’s strengths
- Be challenged as well as supported, encouraged to think differently, and counted on to come up with innovative and new ideas
- Work across multiple accounts, industries, and media types allowing for constant learning and growth
- Collaborate closely with a diverse team of in-house strategists, media planners, copywriters, art directors, PR and social engagement specialists
- Receive a great package of benefits, including a hybrid work schedule, health/dental/vision insurance, 401(k) plan/match, HSA and FSA.
Please send your resume and and a sample marketing plan/preentation that you feel would help demonstrate your expertise to Donna.Gabel@adamsknight.com.