Marketing firms see growth, opportunity despite economy
As published in Hartford Business Journal July 15, 2013
Despite a downright sluggish economy, Avon integrated marketing communications firm Adams & Knight has grown significantly over the last two years, adding 15 new positions.
“Last year was the best year ever in our 25-year history,” says CEO Jill Adams. “Of course, the challenge is sustaining that growth. We know we have to be continually vigilant about delivering the most effective marketing strategies that deliver measurable results for our clients.”
With an increased demand for marketing strategy, Adams & Knight is devising more holistic connection plans for its clients, Adams says, helping businesses determine what to say, and how to say it, using an integrated array of tactics.
Adams says more organizations are turning to content marketing to help them build their business by sharing their expertise. In response, Adams & Knight recently announced the expansion of its copywriting department by adding two new writers and creating a new position specifically focused on content marketing.
“One hot trend focuses on helping organizations ‘tell their story,’” Adams said. “We always say emotion drives motion. So if companies want to generate better marketing results, they need to create better emotional connections with their audiences. Creating a consistent, compelling story about the value they bring to customers is key.”
Adams & Knight is also looking to hire two senior-level executives who will work directly with clients to develop integrated marketing plans.
So, is the increased hiring the result of an improving economy, or is it purely related to natural business growth?
“It’s a mix of both,” Adams says. “The economy does seem to be improving, slowly. But there’s also a new normal related to marketing investments. Clients are more concerned than ever about doing things efficiently. And they want work that works. We’ve grown because we’ve been successful in helping our clients generate measurable results.”
About Adams & Knight
Adams & Knight is an integrated marketing agency dedicated to serving clients that help people live happier, healthier lives. Celebrating its 25th year in business, the agency serves a roster of regional, national and global clients in the healthcare, financial services and leisure industries.