Interactive campaigns garner wins for Adams & Knight at 2013 CADC awards
Three key clients recognized for website/interactive design excellence
Integrating strategic positioning with engaging online experiences translated into three awards at the 38th Annual Connecticut Art Directors Club Awards Show for Adams & Knight, an integrated marketing agency.
On behalf of its client Midstate Medical Group, the agency received a gold award in the Website category for “A Higher State of Healthcare.” This site brings to life all the ways the hospital provides local access to the latest technology and board-certified specialists.
In the Interactive/Online Design category, Adams & Knight won a silver award for Hartford Hospital’s “MomMe” App, an easy-to-use mobile app that helps would-be/new mothers track everything — from fertility and doctor’s appointments to contractions and feedings/changings. This app was also a key component of the “Beyond Advanced” integrated marketing campaign for the hospital.
“Today’s top healthcare organizations are integrating digital communications into everything they do,” says Reem Nouh. “We love helping them bring their brand positioning to life online.”
The agency was also recognized with an award of excellence for its interactive work for the Council for Disability Awareness and its nineteen member insurance companies. Employing a highly engaging experience — complete with games, quizzes and calculators, its Defend Your Income.org site educates individuals on how to protect their paychecks from an income-interrupting injury or illness.
About the CADC
The CADC is a a diverse community of professional talent, including art directors, designers, new media developers, copywriters, public relations professionals, illustrators, photographers and others associated with visual communications. Since 1975, it has been the leading independent professional organization serving the Connecticut creative community.