Adams & Knight wins five gold lamplighter awards
Adams & Knight, Inc. was honored with five Lamplighter Awards at the annual New England Society for Healthcare Communications (NESHCo) Awards Show on May 20 in Newport, Rhode Island. The integrated marketing agency received four gold and one silver for its work with Hartford Hospital on its Beyond Advanced marketing campaign, Donate Life social media campaign, and MomMe app.
“We’re honored by the recognition received for each of these healthcare communications programs,” said Reem Nouh, Senior Vice President of Strategic Services. “Our approach of using emotion to enable action helped us move the needle in educating consumers and in increasing activation in our clients’ various service lines. It’s rewarding to not only see a positive change in behavior, but to also see our results recognized by an industry leader.”
Each campaign that received a Gold Lamplighter exhibited tremendous results. The MomMe app, an interactive tool that tracks everything from fertility calendars to feeding schedules to doctor appointments for women who are trying to get pregnant, those who are pregnant, and those who are new moms, exceeded its goal of 1,000 downloads within three months of its launch. The Donate Life social media campaign generated 1,250 new organ donor registrations, 25 percent over goal, and increased engagement with Hartford Hospitals Facebook page by 1,110 percent, helping to educate patients and providers on the critical need for organ donations. The Beyond Advanced campaign exceeded its goal of retaining market share to actually increasing patient volumes in all key specialty areas Hartford Hospital.
NESHCo is New England’s premier professional society for healthcare communications, public relations, marketing, advertising and public affairs. The Lamplighter Awards recognize excellence in healthcare communications. Each year, winners are presented in a wide variety of categories, including media relations, crisis communications, photography and design. Entries are judged by communications professionals from outside the region in order to ensure objectivity.