Adams & Knight expands content generation capabilities

Agency hires two veteran writers; creates new position for content marketing

Responding to the industry’s need for more original content for both B2B and B2C clients Adams & Knight, an integrated marketing communications firm, has expanded its copywriting department by adding two new writers to staff and creating a new position specifically focused on content marketing.

Jill Memery has been hired as Senior Copywriter. As a 25-year veteran of the advertising industry, Jill is an award-winning writer who has held positions with several advertising agencies in Connecticut, New Jersey and Pennsylvania, most recently serving as Senior Writer at Cronin & Company in Glastonbury, Connecticut. Throughout her career, Jill has consistently injected humanity and emotion into her writing for healthcare companies and financial services organizations. Some of her previous clients include: Dana-Farber Cancer Institute, Humana, Montefiore Hospital, Konica-Minolta, Cambridge Savings Bank and UnitedHealthcare. She holds a B.S. from Syracuse University.

In addition, Ken St. Onge joins the Adams & Knight staff as a Financial Services Writer. Recently, Ken served as Editor of Insurance Journal, the most widely read P&C publication for insurance professionals. An accomplished business journalist, Ken has written about a wide range of topics within the financial services and healthcare industries, including insurance and risk management. He has also served as Associate Editor of the Hartford Business Journal. Ken earned a Masters degree in Journalism from Boston University.

In their new roles, both Jill and Ken will develop a broad range of communications for the agency’s roster of clients, which include organizations in the insurance, banking, healthcare, nonprofit and pharmaceutical industries.

In a separate move, Karen Belletsky, who has served Adams & Knight for the last 16+ years as an Account Executive and Senior Copywriter, now leads the newly created position of Content Marketing Officer. Over her extensive tenure at Adams & Knight, Karen has served a variety of clients, writing and editing for web, print and other media. In her new role, Karen will leverage the agency’s social media channels to strategically plan and share marketing insights and proven techniques with the agency’s clients on an ongoing basis. Karen holds a B.A. in Communications from the University of Connecticut.

Patrick Dugan, Creative Director and Copy Chief at Adams & Knight says, “There’s a great need among marketers today to reach out to consumers with relevant, engaging and easy-to-understand copy. With talented writers like Ken and Jill on our team, along with the expertise Karen brings to her new post, we’re better positioned to respond to this growing need, particularly in the financial and healthcare fields.”