Adams & Knight wins Communicator Awards for marketing campaigns

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Adams & Knight was honored with seven gold and 16 silver awards at the 18th annual Communicator Awards Ceremony for its work on various advertisement, direct mail and integrated marketing campaigns for First Niagara. The integrated marketing agency competed against 6,000 other entries from companies of all sizes, including Bank of America, Walgreens and Gatorade.

Adams & Knight received gold for their print ads, commercials and integrated campaign for First Niagara including their “Free ATM” campaign, New Haven Open ESPN commercial, and “We Love Upstate New York” print ad. Additionally, they received gold for their direct mail promotion in Powermat Mailer and magazine ad in Better Homes & Garden.

“This campaign and all its components were designed to help First Niagara increase brand awareness in new territories and reinforce their solid foothold in the Upstate New York region,” said Jill Adams, principal of Adams & Knight. “We worked with the bank to showcase their strongest differentiators and used an integrated marketing approach to elevate their brand.”

Adams & Knight was also honored with silver awards of distinction for their print ads, direct mail and integrated campaigns for First Niagara in Employee Brand Rally, Battery Mailer and Risk Management.

For a complete list of the 2012 Communicator Awards winners, please visit: 2012 Communicator Awards Winners.

About the Communicator Awards

The Communicator Awards is a leading international awards program recognizing big ideas in marketing and communications. The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.