Adams & Knight expands interactive media department

Adams & Knight, an award-winning integrated marketing communications firm, announced today the appointment of Denis Gendreau as senior media strategist. Gendreau, who has 15 years’ experience orchestrating media campaigns to deliver integrated approaches, will help the agency execute multi-channel media strategies across its financial and health care divisions.

“Adams & Knight is growing, and this new appointment will enhance our interactive capabilities as we continue to expand,” said Jill Adams, CEO of Adams & Knight. “Denis has the skills required to optimize media plans for our clients and the passion necessary to stay on top of the rapidly changing media environment. We’re thrilled to have him on the team.”

Gendreau comes to Adams & Knight from Mintz & Hoke, where he most recently served as director of media planning for the Connecticut advertising agency. In that role, he developed and executed strategic campaigns for clients in the financial, insurance and travel/destination industries by integrating interactive, traditional and multicultural media platforms.

“Adams & Knight consistently produces outstanding results for its clients, and I’m incredibly honored to join the team,” said Gendreau. “I’ve long admired my colleagues’ work, and am excited to bring my skills to this growing and enterprising agency.”