VantageScore Solutions names Adams & Knight agency of record
Adams & Knight Inc. was chosen to be the new advertising agency of record for VantageScore Solutions, LLC, which is the company behind the VantageScore® credit scoring model. Adams & Knight will handle integrated communications duties, including traditional, online and emerging media.
Adams & Knight will leverage its expertise in the financial and consumer sector to educate consumers and lenders on VantageScore’s advantages, which include more accurate risk assessment and more consistent consumer credit scores across the three consumer reporting companies, in addition to the ability to score more consumers with a limited credit history thus making credit accessible to a larger universe of creditworthy consumers. The company is a perfect fit for Adams & Knight, which has worked with a long list of leading financial organizations.
“We see that VantageScore Solutions is poised for wide industry adoption, with clear differentiators and strong leadership at the helm,” said Jill Adams, CEO of Adams & Knight. “We felt an instant chemistry with their goals, values and strategy and are really looking forward to helping them seize every opportunity to broaden VantageScore’s awareness across multiple verticals and channels.”
“Adams & Knight won both our hearts and our minds. The agency has a deep bench when it comes to financial services experience, and their results overcoming challenges similar to ours for other clients are impressive. That alone could have won the business,” said Mike Dunn, VP of Strategic Planning and Communications of VantageScore Solutions. “But they didn’t stop there — the wow factor was the enthusiasm that every team member demonstrated for our account. I know we will move our brand forward by leaps and bounds with Adams & Knight on our team.”
Stamford, Conn.-based VantageScore Solutions, LLC (www.vantagescore.com) is an independently managed company that holds the intellectual property rights to VantageScore®. Created by America’s three major credit reporting companies (CRCs), Equifax, Experian and TransUnion, VantageScore’s highly predictive model uses an innovative and patented scoring methodology to provide lenders with a more consistent interpretation of consumer credit files across all three major credit reporting companies and the ability to score more people.