Adams & Knight/NewAlliance Bank break ads during Super Bowl

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When Fox 61 News wanted the inside scoop on the 2010 Super Bowl advertising, they huddled with Adams & Knight and NewAlliance Bank. In three segments aired live from Adams & Knight’s headquarters in Avon, CT, Fox 61 reporter Jeff Valin queried the team on what makes for effective spots and discussed the agency’s new “Do Your Thing” campaign for NewAlliance Bank that premiered during the big game.

Please click the ‘play’ buttons below to view the videos from the Fox 61 newscast.

Patrick Dugan, Associate Creative Director for Adams & Knight, talks about the latest Super Bowl advertising trends.