Adams & Knight Celebrates One-Year Anniversary of its Award-Winning Integrated Marketing Podcast

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AVON, Conn., (February 9, 2023)Adams & Knight, one of the leading integrated marketing agencies in the region, is celebrating the one-year anniversary of its integrated marketing podcast, What’s the Big Idea?, which has already gained state-wide recognition and was ranked among the most followed and shared podcasts on Spotify in 2022.

The podcast, available on most streaming platforms, goes in depth with marketing experts on a variety of recent trends including sonic branding, employee engagement, website development, influencer marketing, TikTok and more. Each of the 17 episodes provides listeners with meaningful tips and actionable advice. To date, the podcast has received over half a million impressions and according to data from Spotify, was in the top 30% in 2022 for most followed and most shared podcasts on the streaming platform.

What’s the Big Idea? is recorded in Adams & Knight’s new state-of-the-art, in-house sound studio and is hosted by Sophia Alfieri, Senior Social Media Specialist at Adams & Knight who is also a co-producer of the show with Amanda Driscoll, Senior Content Director.

The podcast has earned impressive recognition in its first year. In November, Adams & Knight was honored with the specialty award “Innovation in Advertising” for What’s the Big Idea? at the annual Advertising Club of Connecticut Award Show.

“It has been so great to watch the podcast grow from concept to a successful and award-winning show,” said Amanda Driscoll, Producer and Senior Content Director. “Every episode shares important lessons for those working in marketing, and we’re very excited to share more timely insights and bring on new guests in season two.”

The podcast’s second season will open with an episode all about podcasting, sharing the ins and outs of the medium and how it can be used to further a brand’s marketing goals.

For more information or to listen to the latest episodes of What’s the Big Idea?, visit:


About Adams & Knight

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.