Adams & Knight Adds a New VP to Help Clients Optimize their Paid Media Results
AVON, Conn., (April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics.
In this role, Shaw will focus on leveraging sophisticated media research and data analytics to strengthen and integrate all the agency’s paid media services — from traditional advertising, out-of-home and all forms of endemic and programmatic digital marketing to social media, SEM, content marketing, influencer marketing and sponsorships.
Prior to joining Adams & Knight, Shaw served as the Director of Digital Strategy and Planning at MNI Media in Stamford where he led the team that developed digital media strategies for the firm’s many national clients. At MNI, he gained extensive experience working with an array of leading CPG, healthcare, financial services, and travel brands — including Hood, Keurig, Equifax, Mercy Health, Aurora Health, Michigan Tourism and Wyoming Tourism.
A native of Connecticut, Shaw holds a bachelor’s degree in management from The Catholic University of America in Washington, D.C. After accepting this position, he recently moved with his family to Simsbury, Connecticut.
“I’m excited to join the leadership team at Adams & Knight,” said Shaw. ”I love that the agency is really focused on leveraging data to develop more innovative and integrated media strategies and to continually optimize the performance of those strategies.”
In addition to growing the team’s internal media team, Shaw is looking forward to expanding its roster of carefully selected media partners.
“In today’s hyper-fragmented media world, it’s more important than ever that we help our clients evaluate and integrate their many options for reaching their prospects, customers and influencers,” said CEO Jill Adams. “Tommy’s passion for analyzing data and his creativity in developing media strategies is just what we needed to lead our growing media team.”
About Adams & Knight
Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.