Agency experts offer insights on Super Bowl LIII advertising
“Over the past 10 years, only 6.5 percent of Super Bowl Ads were purpose-driven,” says Reem Nouh, Strategic Services SVP at Adams & Knight in Connecticut.
But that’s changing with the crop of TV commercials airing during Super Bowl LIII.
“Today, consumers want a brand to stand for something that they believe in,” says Nouh. So we expect to see about a quarter of all the spots expressing their brand purpose.”
“In our industry, the big game is really the Super Bowl of advertising,” says Dugan. “From feel-good commercials to funny ads, brands want to stand out and get their message across . . . to the biggest TV-viewing audience of the year.”
To watch their interview and hear their entire analysis of this year’s Super Bowl TV commercials, click the screen below.
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Adams & Knight is an integrated digital marketing agency dedicated to serving clients that help people live happier, healthier, wealthier lives. The largest woman owned agency in Connecticut, it serves global, national and regional clients in healthcare, financial services and travel/leisure industries.