NESHCo honors Adams & Knight with Gold Award wins
Adams & Knight, an integrated, digital marketing agency, was recently honored with two Gold Lamplighter Awards by the New England Society for Healthcare Communications (NESHCo).
The agency won gold for its creative work with Hartford HealthCare’s Bone and Joint Institute Launch and Every Moment Matters campaigns which both emphasized the experience in innovative healthcare.
Leveraging TV, radio, print and outdoor marketing tactics, the Bone and Joint Institute Launch Campaign brought awareness for Connecticut’s first and only orthopedic hospital by going inside the walls of the Institute and highlighting the specialized level of care “for every way you compete.”
Every Moment Matters included 97 photographic posters of Hartford HealthCare employees in 12 Hartford HealthCare locations. Each poster featured an employee nominated by their peers for outstanding performance and highlighted a special skill which enhances the experience at Connecticut’s most comprehensive healthcare network. “This was more than a campaign,” said Reem Nouh, SVP of Healthcare Strategy and Branding and keynote speaker at NESHCo’s 2018 Annual Conference. “Every Moment Matters became part of the culture at Hartford HealthCare.”
Adams & Knight is an integrated digital marketing agency dedicated to serving clients that help people live happier, healthier, wealthier lives. The largest woman-owned ad agency in Connecticut, Adams & Knight serves global, national and regional clients in healthcare, financial services and travel/leisure industries.