Media features insights on Super Bowl ads from agency’s Dugan

There was no shortage of insights regarding this year’s crop of Super Bowl TV commercials as Patrick Dugan, creative director at Adams & Knight, analyzed all the advertising action both online and on air.

Prior to the game, Pat predicted trends that marketers should watch for in an Insights Blog post for integrated marketing agency, Adams & Knight, and offered his picks for best and worst spots in a Fox61 CT broadcast news segment. After the game, he joined other leading advertising executives and gave his analysis on WNPR’s Colin McEnroe Show. 

“The Super Bowl remains one of the few opportunities to really reach the bulk of America, so these TV commercials can really impact brand awareness or performance,” said Patrick.

Find out what else he had to say by clicking on the links below:

News segment/Fox61/CT; February 2, 2018 
http://fox61.com/2018/02/02/the-game-behind-the-game-super-bowl-ads-for-2018/

The Colin McEnroe Show/WNPR/February 5, 2018
http://wnpr.org/post/did-you-watch-super-bowlads

Marketing Insights Blog; I know who’s going to win the Super Bowl
https://www.adamsknight.com/marketing-blog/financialservices

About Adams & Knight
Adams & Knight is an integrated digital marketing agency dedicated to serving clients that help people live happier, healthier, wealthier lives. The largest woman-owned ad agency in Connecticut, it serves global, national and regional clients in healthcare, financial services and travel/leisure industries.