Agency earns four Mercury awards for digital marketing, social media, video and print

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Adams & Knight was honored with four awards at the 2015 Mercury Awards Celebration, sponsored by the Connecticut Valley, Southern Connecticut and Westchester-Fairfield County Chapters of the Public Relations Society of America.

The integrated marketing agency took home two Gold awards with its client Hartford HealthCare. In the digital marketing category, the agency was honored for HealtheMinder, an all-in-one mobile app created to help patients manage their well-being (e.g., medications, doctor appointments), as well as their connection to Hartford HealthCare. It also won Gold for its “Thumbs Up. Phones Down.” social media campaign. Designed to reduce distracted driving and encourage people to take a safe-driving pledge, the campaign garnered over 7,000 pledges and 970 shared posts — exceeding the client’s objective by 42 percent.

The agency was also recognized with a Silver award for a video it created for the Hartford Gay and Lesbian Health Collective. The video, which premiered at the group’s annual fundraising gala, addressed the common feelings people with diverse sexual orientations, gender identities and expressions often experience — and positioned HGLHC as a support system for those people. The video helped drive an increase in number of donors and an overwhelming 60 percent increase in monetary donations.

Together with its partner, The Connecticut Economic Resource Center, Adams & Knight received a Gold award in the brochure category for the 2015 Connecticut Economic Review. The Review was created in conjunction with Eversource Energy.

“It is an honor to be recognized for work that gets results for our clients and has a positive impact on our community,” said CEO Jill Adams.

About the Mercury Awards
The Mercury Awards, named for the Roman god of Commerce and Travelers – the messenger and guide of the gods, are designed to honor creative and strategic excellence and to encourage a higher level of performance. Sponsored by the Connecticut Valley, Southern Connecticut and Westchester/Fairfield County Chapters of the Public Relations Society of America, the Mercury Awards were created to recognize outstanding work in the profession.

About Adams & Knight
Adams & Knight is an integrated marketing agency dedicated to serving clients that help people live happier, healthier, wealthier lives. The largest woman-owned ad agency in Connecticut, it serves regional, national and global clients in the healthcarefinancial services and travel/leisure industries.