Adams & Knight honored with two Lamplighter awards for healthcare communications
Adams & Knight, Inc., an integrated marketing agency, received Gold and Silver awards at the New England Society for Healthcare Communications (NESHCo) annual Lamplighter Awards Show.
Together with its client, Hartford Hospital, the agency earned Gold for its social media campaign “Thumbs up. Phones down.” The campaign, designed to make Connecticut’s roads safer by eliminating distracted driving, encouraged people to take a safe-driving pledge and ask their friends to do the same. Through a specially–designed Facebook tab and URL, the campaign garnered over 7,000 pledges and 970 shared posts – exceeding the client’s objective by 42 percent.
In the electronic marketing category, Adams & Knight was honored with a Silver award for its ReliaTackTM product launch campaign for Covidien. Aimed at hard-to-reach surgeons and procurement specialists, the email campaign consisted of a series of tailored messages with modular, animated videos that demonstrated the many benefits of the articulating fixation device. Email open rates were as high as 43 percent, five times higher than the industry average, and click through rates were 50 percent higher than the client average.
“We work closely with our clients to create marketing solutions that get results,” said Reem Nouh, senior vice president of Adams & Knight. “Thanks to that collaboration, we were able to leverage the power of digital marketing to impact positive outcomes for our clients and their target audiences – including those communities in our own backyard.”
For four decades, NESHCo has served as the region’s premier professional development organization for communication professionals working in the healthcare industry. The Society is composed of nearly 300 members throughout New England. For more information, visit www.neshco.org.
About Adams & Knight
Adams & Knight is an integrated marketing agency dedicated to serving clients that help people live happier, healthier, wealthier lives. Celebrating its 25th year in business, the agency serves regional, national and global clients in the healthcare, financial services and leisure industries.