Mohegan Sun sports partners with Adams & Knight

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Integrated marketing agency, Adams & Knight has been selected as marketing agency for Mohegan Sun sports. The Avon-based firm will be responsible for developing a strategic marketing platform for the state’s only two professional sports teams—the Connecticut Sun (WNBA) and the New England Black Wolves (NLL).

Adams & Knight will lead strategic marketing for both teams as well as print and broadcast advertising, digital and social media and experiential marketing . . . all designed to engage more audiences and attract more fans to games.

“The Connecticut Sun and the New England Black Wolves present two excellent opportunities for audiences to enjoy an entire entertainment experience,” says strategic services account director, Jim Frawley. “Our team is ready to leverage our marketing insights and creativity to put together an all-out integrated campaign that will enhance both brands, resonate with fans and, most importantly, spark results in future seasons.”

About Adams & Knight

Adams & Knight is an integrated marketing agency dedicated to serving clients that help people live happier, healthier, wealthier lives. As the largest woman-owned ad agency in Connecticut, it serves regional, national and global clients in healthcare, financial services and leisure industries.