Adams & Knight strengthens strategic marketing services
Gendreau tapped for leading-edge role in connection planning and analytics
In a move that further strengthens its strategic planning services, Adams & Knight, an integrated marketing agency, has promoted Denis Gendreau to Connection Planning and Analytics Director.
“In today’s fragmented media environment, marketers need to move beyond media planning to focus on connection planning,” says Adams & Knight CEO, Jill Adams. “We want to help clients make better connections with their audiences at every touchpoint: traditional, non-traditional, social and digital. That’s why we’re so thrilled to have Denis in this new role. He is a leading-edge thinker who knows how to find the most effective ways to use both paid and earned tactics to engage audiences and drive results.”
To his expanded role, Denis brings 17 years of experience as a media strategist for a variety of financial, leisure and healthcare clients. He says, “Creating more holistic plans that go beyond conventional media and consider all forms of paid media, non-traditional earned media and owned media are what organizations need today to make smarter marketing investments.”
To learn more about Denis, please click here.
About Adams & Knight
Adams & Knight is an integrated marketing agency dedicated to serving clients that help people live happier, healthier, wealthier lives. Celebrating its 25th year in business, the agency serves regional, national and global clients in the healthcare, financial services and leisure industries.