Strategic marketing pro joins Adams & Knight team

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In response to the growing need for marketers to develop strategic plans that integrate the latest marketing tools, options and technologies, Adams & Knight, an integrated marketing agency, has hired Jim Frawley as strategic services account director.

In this new role, Frawley will focus on continuing the agency’s strategic work with businesses and organizations in the financial services, healthcare and consumer industries. He will help deliver strategic plans that effectively integrate the most meaningful marketing tactics, from digital and social to PR and traditional advertising, to support key business goals for the agency’s growing number of regional and global clients.

“Jim knows how to get results,” says Bill Knight, principal at Adams & Knight. “Not only does he have a wealth of knowledge about different industries, but he is also a big-picture thinker who realizes ultimate success for today’s businesses depends on driving results. . .and client satisfaction. These are two priorities that have always been important to our agency,” says Knight.

Prior to joining Adams & Knight, Frawley held leadership positions at several marketing/advertising agencies. Most recently, he served as vice president of client services and public relations at Martino & Binzer. There, he headed a wide array of strategic marketing initiatives for healthcare and senior living industries across the U.S. He also founded and operated CORE, an advertising, marketing and public relations firm which specialized in providing traditional and web-based marketing services to manufacturing and financial brands.   

About Adams & Knight

Adams & Knight is an integrated marketing agency dedicated to serving clients that help people live happier, healthier lives. Celebrating its 25th year in business, the agency serves a roster of regional, national and global clients in the healthcare, financial services and leisure industries.