Hartford Hospital – Cancer Center
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Insights
Hartford Hospital is one of the few area hospitals to offer a true cancer center—one place that brought together all the specialists, technology and care that cancer patients need, for maximum efficiency and results. Unfortunately, not many people in the area realized that, and had no idea that they could find world-class cancer care so close to home.
Ideas
Hartford Hospital’s Cancer Center brings all the care you need together. And we took that word—together—and made it the center of a dramatic, powerful and inspirational marketing campaign that emphasized the benefits of having all your care together, under one roof.