What’s Hot
Adams & Knight Wins Best of Show more
Close

Adams & Knight Wins Best of Show

We’re proud to have won more awards than any agency at the Ad Club of CT’s annual award show—including Best of Show, best copywriting and best art direction honors.

read the full story herefull story

Travelers – Selfie Video

Overview Video
[image]

» see the work

Insights

In the fall of 2013, Travelers was excited about the upcoming launch of their newest auto insurance product. Quantum Auto 2.0 was more competitive than ever. Offered drivers more coverage options. And was designed to appeal to more types of drivers. Only thing left to do was roll it out to agents…and make sure they quoted it to more prospects.

Selfie Video: This agent-customizable video shows just how your car really feels about being well protected by Travelers, featuring some happy car owners posing to take selfies with their cars (and the shock/surprise of the end result). – See more at: http://www.adamsknight.com/financialservices-casestudy/39#sthash.EQ0vLQRm.dpuf

Ideas

As part of an integrated marketing campaign, we created an agent-customizable video showing just how your car really feels about being well protected by Travelers, featuring some happy car owners posing to take selfies with their cars (and the shock/surprise of the end result).

CLICK ON THE CAR ABOVE (OR THE ARROW TO THE RIGHT) TO VIEW THE VIDEO.