![[image]](https://www.adamsknight.com/images/casestudies/quantum2-poster2.jpg)
» see the work
Insights
To launch its newest auto insurance product, Quantum Auto 2.0, Travelers needed to demonstrate that it was more competitive than ever…that it offered more coverage options…and that it was designed to appeal to more types of drivers. Only thing left to do was roll it out to agents…and make sure they quoted it to more prospects.
Selfie Video: This agent-customizable video shows just how your car really feels about being well protected by Travelers, featuring some happy car owners posing to take selfies with their cars (and the shock/surprise of the end result). – See more at: http://www.adamsknight.com/financialservices-casestudy/39#sthash.EQ0vLQRm.dpuf
Ideas
As part of an integrated marketing campaign, we created an agent-customizable video showing just how your car really feels about being well protected by Travelers, featuring some happy car owners posing to take selfies with their cars (and the shock/surprise of the end result).
CLICK ON THE CAR ABOVE (OR THE ARROW TO THE RIGHT) TO VIEW THE VIDEO.
