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The credit-scoring industry has been dominated by one huge player for decades and the market was hungry for a better alternative. Enter VantageScore Solutions. Although the company built a better credit scoring model it still had only a sliver of market share next to the leader’s near monopoly. Adams & Knight was chosen to help them gain awareness and adoption in the marketplace, especially in conjunction with the launch of their newest product version—VantageScore 3.0.
Starting with market research, we carefully defined a new position and built a brand. Then we created a launch that the market would notice. We built out four unique web properties to help serve and promote the new brand/mission including new lender and consumer websites, a new home for their industry eNewsletter as well as a consumer explanation code tool (reasoncode.org).
View the sites here: